What are Automated Campaigns in SQUIRE Engage?

Automated Campaigns are pre-built marketing workflows that trigger based on real client behavior. Smart Rebooking, Availability Updates, and Reactivate Lapsed Clients are three of the most-used campaigns. You turn them on once and they run in the background using your booking data.

Do I need to write the messages myself?

No. Each campaign comes with default messaging built for barbershops. You can edit the copy if you want a more personal voice, but you don't have to. Most shops turn them on as-is.

Will these campaigns spam my clients?

No. They're triggered by behavior, not by a blast list. A client only gets a Smart Rebooking message when they're actually due. A lapsed client only gets a reactivation message if they've gone quiet. The whole point is the right message at the right time.

How is Smart Rebooking different from a regular reminder?

Appointment reminders fire before a booked appointment. Smart Rebooking fires when a client should be due for their next visit but hasn't booked yet. It learns each client's rhythm and nudges them based on their pattern, not a fixed schedule.

Can I turn on all three at once?

Yes. They don't conflict. A client who's due to rebook won't also get an Availability Updates message for the same week. The system handles the logic so you don't have to.

Which plans include Automated Campaigns?

Automated Campaigns are available on shop-level accounts on Executive and Titan plans. They are not included on PRO or Independent plans. If you're on PRO and want access, upgrading to Executive opens up the full suite of Automated Campaigns inside Engage. Do I need an SMS or email plan to run these? Automated Campaigns send through your existing Engage messaging. Executive and Titan plans include unlimited SMS, so there's no per-message cost to worry about as the campaigns run in the background.

Even the best barbers lose clients.

Not because the cut was bad. Not because the relationship wasn't there. Because follow-up slips.

A first-time client leaves happy and never rebooks. A regular goes quiet after a cancellation. A client meant to come back but never got the nudge.

Automated Campaigns inside SQUIRE Engage handle that follow-up for you. Here are three worth turning on today.

Smart Rebooking
Availability Updates
Reactivate Lapsed Clients

Available on shop-level Executive and Titan plans.

See all Automated Campaigns inside SQUIRE Engage

What Are Automated Campaigns?

Automated Campaigns are pre-built marketing emails, texts, and notifications that live directly in SQUIRE Engage and run based on real client behavior.

They don't blast everyone. They don't spam. They don't require you to write anything.

They use your booking data to see:

Who hasn't rebooked
Who cancelled
Who hasn't been back in a while
Who just visited for the first time

Then they send the right message at the right time.

You turn them on once. They run in the background.

Here are the three campaigns every shop should activate.

1. Smart Rebooking

Turn one-time visits into regulars.

Clients forget to book. Smart Rebooking learns their habits and nudges them when they're due.

No chasing. No guessing. No manual reminders.

If you're not using it, you're relying on memory.

2. Availability Updates

Turn next week's gaps into bookings.

Every Sunday, this campaign checks your schedule for open spots in the upcoming weeks.

If it finds gaps, it automatically messages clients who don’t have a booking coming up, showing them available time slots.

No manual outreach. No guessing who to message. No scrambling mid-week.

Open spots get surfaced before they turn into slow days.

3. Reactivate Lapsed Clients

Bring revenue back without hassle.

Every shop has clients who drift away. This campaign automatically identifies clients who haven't booked in a while and reaches out.

It's easier to win back a client than find a new one.

The Follow-Up, Handled

Empty chairs don't happen because you're not good. They happen because of follow-up slips.

You don't have to manage that manually anymore. Let Engage powered by SQUIRE AI handle the follow-up, fill the gaps, and bring clients back.

Your chair stays full. You stay focused.

Turn on your Automated Campaigns in Engage

Three Campaigns. One Switch.

If you've been meaning to "do more marketing" but haven't gotten around to it, this is the easiest place to start.

Which of these is most likely to move the needle for your shop this month? Which clients are you losing right now to a follow-up gap you didn't know was there? What would your week look like if next Sunday's gaps filled themselves?

Activate your Automated Campaigns in SQUIRE Engage