ELEVATE CELEBRATE EMPOWER
Back in the Middle Ages, a “squire” was a young individual who served and supported someone in a mentorship or apprenticeship role, on the way to becoming a knight. Squirehood was all about learning and mentorship, a strong sense of integrity, solid values, and upwards trajectory.
Bringing it to the modern day, the barbering world is marked by these principles: strengthening character, developing skills, building relationships, and ultimately, paying it forward – to other barbers, to neighborhoods, to future generations. SQUIRE seeks to embody these values on our mission of enriching and elevating all barbers, shop owners, and their communities.
To be a barber is to cultivate connection, enable self-expression, human to human.
To be a barber is to have your customers leave the chair equipped with fresh-cut confidence.
To be a barber is to be the bridge for friends, families, neighborhoods, entire generations.
But being a barber does not always come easy.
Being a barbershop owner is even harder.
Seeking this degree of freedom often means diving headfirst into the unknown.
Being a shop owner means harnessing your own ambition, even if you don’t know where to start.
It means constantly pushing to learn and to grow, even if you’re just trying to pay the bills.
It means dreaming of scaling another shop, even if you feel like your capacity is at its max.
It means seeking your own answers, even if you don't know where to find them.
In this world, grinding your way through may feel like the only way. It doesn’t need to be.
SQUIRE knows this hustle because we have lived it.
We recognize the sacrifice, the challenge, and the commitment.
We revel in the culture, the business, the craft.
So we are devoted to clearing the path, to easing the burden, to making it all worth it.
That’s why we are here to propel you forward on your barber business journey.
SQUIRE provides you the tools, guidance, and know-how so you don’t have to do it alone.
Wherever you start and wherever you want to go, we are here to help you step into your power.
To save you more time, to make you more money, to give you more agency, assurance, and freedom.
We make your day-to-day business run smoothly so you can focus on the life you want to lead.
SQUIRE is for the aspiring barbers who are on the cusp of starting their careers.
For the barbers renting space, honing their craft, not wanting to be held down by logistics.
For the shop owners on the rise, constantly searching for ways to get smarter and optimize.
For the well-established shop owners who have already “made it” and want to scale their reach.
SQUIRE exists to enrich and elevate all barbers, shop owners, and their communities.
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In 2015, as Songe LaRon and Dave Salvant watched apps change the game for restaurants, ride shares, and other everyday services, they saw an opportunity. As Black men, they knew the unique culture and the importance barbershops hold in local communities. And they knew that for generations, little about the way the shops were run had changed.
They had a vision: a seamless system that would transform the way barbershop owners across the world ran their shops, and in turn, revolutionize the barbering industry. SQUIRE was officially launched in 2015, and is now serving 3,000 shops and processes over $1B in payments in more than a thousand cities around the globe. And they’re still writing history.