How Il Mulino’s Pioneering Spirit Pushes the Envelope on Grooming and Self-Care in Western New York
Il Mulino is thriving with in the Western New York with an innovative approach to grooming and self-care. See how SQUIRE's helping manage the complexity of a multi-shop operation.
How Barbers Can Set Themselves Up For Success During–and After–Busy Season
It's busy season for barbers, and SQUIRE's got the tips you need to be successful during this challenging time.
Finding More Clients for Your Shop with Google Business
If you're looking to bring in more clients to your shop, you may want to up your search engine marketing effort. We're breaking down 6 key steps you can take to help find more clients through Google.
The True Cost of “Cash Is King” Mentality for Barbers
Cash may be king in the barbering industry, but as a shop owner you may be paying the price when you don’t accept card payments or rely on a point-of-sale system.
Why Client Reviews on Google Matter (And How to Make Sure They Don’t Suck)
Transform your barbershop's word-of-mouth- game with the power of Google reviews. Level up your skills in positive feedback and handling the not-so-great.
How Mark-Jason Solofa Got Back 10 Hours a Week With SQUIRE
As a dad and a small business owner, Mark-Jason Solofa was constantly busy, but SQUIRE helped give him back more time in his day. Learn more by reading his Shop Story now.
After Serving Time, the Founder of Clean Cut Grooming Lounge Finds Success as a Barber–in Business and Life
The owner of Clean Cut Grooming Lounge used SQUIRE to bring a new level of professionalism to his business, giving him the confidence to run the shop his way despite a lack of business experience. Read more about it in our latest Shop Story.
What You Need To Know Before Opening Your Barbershop
Thinking of starting your own barbershop? Read on to discover essential tips and expert advice to set up and manage a successful business.
What New Barbers Need to Know When Going Into a Rental vs Commission Shop
Are you a new barber looking to start your career? Read on to discover the pros and cons of renting vs. commission shops before making a decision.
Top Ways Barbers Waste Time (and Cost Themselves Money) When Not Cutting Hair
Are you a barber looking to maximize your productivity and profitability? Discover the most common time-wasting habits that hinder your success.
How to Prepare Your Barbershop For a Successful Holiday Season
Are you ready for the holiday rush in your barbershop? Learn practical tips on preparing your business for success this season. Read on for expert advice!
Branding Your New Indie Barber Business? Start Here.
Ready to market your new indie barber business but don't know where to start? Let us guide you with our expert tips and tricks to set you up for success.
5 Ways Barbers Can Create a Better Client Experience
Looking to enhance your clients' experience? Check out our guide on the top 5 ways barbers can improve customer satisfaction. Read on for more!
Rent vs. Commission: What’s Better for Your Revenue?
For a lot of new shop owners, operating a rental or commission shop is a critical first choice. How does that choice impact future revenue growth, however?
Maximizing Back to School Season for Barbershops
Back to school can be a great time for barbers to increase sales, get new clients, and create a stronger connection to their communities. SQUIRE has some tips for barbers to make the most of the back to school season.
Olde World Barber Shoppe Is Rewriting the Rules of Building a Barbershop Business
In four years, Olde World Barber Shoppe has expanded from one location to three locations and their busiest shop surpassed $1.2M annually thanks to an attention to detail–and data. Learn more about their journey and how SQUIRE helped them grow.
Are Your Haircut Prices Keeping You Competitive or Crushing Your Growth?
There's no one-size-fits-all approach for barbers to set haircut prices. SQUIRE breaks down 5 things barbers and shop owners need to consider to keep their pricing competitve.
How Do Your Barbershop Prices Compare to Top US Cities?
With SQUIRE's pricing comparison tool, barbers can see how their prices stack up against competition locally or in cities across the US. Check out how your haircut prices compare and get helpful advice based on your results.
How to Raise Your Barbershop Prices (Without Losing Customers)
At some point, every barber has to raise their prices. How do you set new, fair prices without driving away loyal customers? We've got the insider tips.
How Much Does a Barber Make?
For the uninitiated, it may come as a surprise to learn that a trip to the barbershop is so much more than a trim or cut. The barbershop is a key social hub where men can catch up with friends, talk sports, and unwind. And, of course, nothing beats the feeling of a crisp line […]
How to Create a Business Plan for your Barbershop
You’re a bonafide beard-grooming guru, a wizard when it comes to fades—but the pathway to operational success for your blossoming barber shop business isn’t built on scissors and clippers alone. In order to launch and sustain a thriving establishment, you’ll need it to be rooted in a detailed business plan. Your barber shop business plan […]
7 Common Barber Services
Barbers are primarily known for two things: a great haircut and a straight razor shave. But any barber business seeking the coveted title of Neighborhood Barbershop knows auxiliary services besides a haircut that elevates your customer’s self-care will inflate the number of bookings you receive each day. It’s time barbers step up to the plate […]
How to Get a Barber License
Maybe you’ve been the go-to individual when it comes to giving your friends the tightest fades, the person they come to with questions like whether the quiff or the side part is more their style. Then, it dawns on you. You could turn your passion into a career and earn an income with your expertise—and […]
How to Build Clientele as a Barber
There are dozens of reasons why customers may become loyal to their barbers—from knowing every one of their haircut preferences by heart to providing reliably excellent service every time. But behind your honed barber skills is a constant balancing act. It takes entrepreneurialism, craftsmanship, and social skills to build a barber business. Tasks like overseeing […]
How to Add the Right Barber to Your Shop
It takes a fair amount of effort and dedication to build, run, and grow a business. And if you own or manage a barbershop, the team you put together is one of the most decisive factors in cementing your business’ reputation. Whether you’re starting your barbershop from scratch or reinventing it with a new concept, […]
How to Set Your Barbershop Pricing
When you work as a barber, you want to ensure the time and talent you put into each cut is represented in your earnings. But you also want to ensure that you’re offering fair and transparent pricing to customers. Finding that balance is easier said than done. You want to create a pricing strategy that […]
How to Use Barbicide to Sanitize
As a barber, you likely know that protecting your clients and the integrity of your barbershop means adhering to strict sanitation guidelines. Clients are unlikely to come back to a shop that doesn’t feel clean, even if they’re satisfied with other services. To that end, barbicide solution has become a staple in most, if not […]
14 Popular Haircut Styles for Men
Some people prefer to find a hairstyle that works and stick with it for years. But others might seek to try something new with every cut or shave. Fortunately, the modern man has many options for new styles to try. He just might not know it. That’s where your skills and knowledge as a barber […]
3 Reasons Why You Need More Than Just a Barber Booking App
Barbering is a refined skill that requires time and focus. But if you’re only focusing on your customers’ cuts and ensuring that they have a positive experience, you might not have time to manage your business and your team. While some may turn to barber booking apps to help with online scheduling and payments, these […]
How to Become a Barber
When a client sits in your barbershop chair, they’re not simply there for a haircut. They’re trusting you to apply your craft to hone the style they present to the world. They’re also trusting you to create a comfortable environment, bring knowledge of all the latest tools and styles, and offer expert advice when they […]
Your only competition is yourself – so get reps in
Participate in battles.
Straight Razor Shaving shouldn’t massacre your Skin
Here’s how to do it right.
The Best Hair Clippers: 5 Barbers pick their favorite device
See what the pros use.
7 Must-Have Barber Tools & Equipment
Whether you’re still researching how to become a barber or have owned a barbershop for decades, you’ll likely discover along the way that certain barber tools aren’t just convenient—they’re necessities. We’re not just talking about your scissors, though they do make the list. From business management software to the tools you use to keep your […]